Inaugural Miss World Fiji set to take place in April 2012

The inaugural Miss World Fiji pageant is set to take place in Suva on the 21st of April, 2012. In a bid to have representation at the 2012 Miss World pageant in Ordos, Inner Mongolia, China, the Fiji government has shown their support by endorsing the event.

The theme of "Beauty With A Purpose" is at the heart of Miss World, working tirelessly to raise funds for many good causes over the years. Millions of dollars have been raised and donated to local and international organisations in aid of disadvantaged children the world over and as such the Miss World Fiji pageant has embraced the same "Beauty With A Purpose" charity cause.

In it's humanitarian efforts to raise awareness on issues that concerns Fiji, the Miss World Fiji pageant has announced its cause for this year - "No Stigma, Not Mental" with the St. Giles Mental Health Hospital.

Miss World Fiji National Director, Andhy Blake said "We are proud to support our nominated cause. The St. Giles Mental Health Hospital will be the recipient of the Miss World Fiji 2012 charity chest."

He also says, "Our goal is to help raise funds to develop respite centers for our mental health systems in Fiji".

The Miss World Fiji pageant is now encouraging eligible young Fijian women to audition for their open casting  call to participate in the upcoming event.