The theme of "Beauty With A Purpose" is at the heart of Miss World, working tirelessly to raise funds for many good causes over the years. Millions of dollars have been raised and donated to local and international organisations in aid of disadvantaged children the world over and as such the Miss World Fiji pageant has embraced the same "Beauty With A Purpose" charity cause.
In it's humanitarian efforts to raise awareness on issues that concerns Fiji, the Miss World Fiji pageant has announced its cause for this year - "No Stigma, Not Mental" with the St. Giles Mental Health Hospital.
Miss World Fiji National Director, Andhy Blake said "We are proud to support our nominated cause. The St. Giles Mental Health Hospital will be the recipient of the Miss World Fiji 2012 charity chest."
He also says, "Our goal is to help raise funds to develop respite centers for our mental health systems in Fiji".
The Miss World Fiji pageant is now encouraging eligible young Fijian women to audition for their open casting call to participate in the upcoming event.